JM Financial Private Equity (the “Fund”) has led the INR 375 mn, Series B funding round in a Mumbai-based warehousing and fulfilment services provider, Emiza Supply Chain Services Pvt. Ltd. (“Emiza” or the “Company”), to fund the Company’s current expansion plans. Mayfield India – an existing investor in Emiza – has also participated in the Series B fund raise. Proceeds from the investment will support augmentation of the existing technology infrastructure, foray into last-mile operations, and expansion of the Company’s operations into other geographies. Commenting on the investment, Mr. Darius Pandole, Managing Director & CEO, PE & Equity AIFs, JM Financial said, “India’s e-commerce market has witnessed a massive surge in terms of demand and purchase over the last few years across metros and Tier II & III cities, driven by the growing internet penetration and smartphone usage, and change in the buying behavior of consumers. To drive business and leverage the emerging growth opportunities, D2C brands and other companies selling online need to provide superior customer experience. That’s where Emiza comes in. We believe the fundamental shift in consumers’ purchasing behaviour, and their penchant for D2C and online retail is here to stay. With a strong emphasis on enhancing customer experience, increasing efficiency and reducing cost, Emiza has developed a strong value proposition. We believe that Emiza will eventually emerge as a leading player in the fulfilment services segment.”
