In order to resolve the address related difficulties for delivering e-commerce cargo across India, Ecom Express Limited has launched Bulls.ai, an artificial intelligence powered tool which will be particularly helpful for making deliveries in small towns and cities. This one of its kind platform leverages the data collected by Ecom Express while delivering nearly 2 billion parcels since its inception.
To make last-mile deliveries more accurate, Ecom Express takes to resolve common issues faced by the logistics and e-commerce sector. About 80% of the addresses rely on landmarks which are up to 1.5 km away, and this makes geo-locating them a major hurdle, causing an average deviation of about 500 m between the written address and the doorstep. The newly launched Bulls.ai solution improves location accuracy by improving, standardising, and predicting geo-coordinates for addresses across India, not just in metro and tier-1 cities but also into hinterlands of tier-2 cities and beyond where the address quality becomes inferior.
This technology based solution vastly improves the potential of Indian e-commerce and online brands by its capability to accurately boost delivery success by up to 60%, enhancing operational efficiency and reducing logistics cost by up to 30%.
Amit Choudhary, Chief Product and Technology Officer, Ecom Express stated “As a part of our continued journey of technology and AI-driven logistics services, Bulls.ai fills the address-piece of the puzzle, which is a fundamental capability required in large-scale e-commerce logistics. We are proud of this development.”
Dr. Manjeet Dahiya, Vice President and Head of Data Sciences, Ecom Express said, “Bulls.ai is a foundational large-language model for resolving and understanding postal addresses in India, which is a key for driving automated e-commerce logistics. The model is trained on already available billions of addresses data where Ecom Express has delivered and continues to evolve further.”
This launch reaffirms Ecom Express’s commitment to leveraging technology for superior logistics services and ensuring an unparalleled customer experience. The company’s investment in modern generative AI, like Generative Pre-trained Transformers (GPT), highlights its focus on staying at the forefront of technological advancements.
