CMA CGM Group announced the launch of SEA REWARD, an innovative loyalty program designed to redefine customer experience in the shipping industry. Through this initiative, CMA CGM Group aims to forge deeper connections with customers while providing them with exclusive benefits and a seamless digital experience.
SEA REWARD operates on a simple principle: the more you ship, the greater your rewards. A shipper can earn Nautical Miles from his very first booking through SpotOn, the digital quotation channel. The shipper can later spend his Nautical Miles to reduce a part of future invoices. As the shipper ascends through the program’s four status levels – Lieutenant, Captain, Master, and Admiral – he unlocks a range of exclusive benefits, designed to reward loyalty. The program SEA REWARD is only accessible to customers who make their bookings through CMA CGM’s online sales channel SpotOn. Launched two years ago, SpotOn is an instant spot quote at a guaranteed price, priority space allocated on board the ship after booking, priority of booking, loading and equipment. This sales channel is available on My CMA CGM ecommerce platforms (including My ANL and My CNC).
