Nishant Sardana, who heads the category for smartphones and accessories, will be leading the entry into the quick commerce vertical.
Recently, Amazon’s competitor Flipkart entered the quick commerce business with Flipkart Minutes. Tata Digital-owned BigBasket has also announced its 100% pivot to the quick delivery space.
Like Flipkart and BigBasket, Amazon has been offering grocery delivery through Amazon Fresh on a scheduled basis. However, its entry in quick commerce is expected to impact market leaders such as Blinkit, Zepto, and Swiggy Instamart. It has been reported that Amazon is in talks with Swiggy Instamart for acquiring the business.
According to a report by brokerage firm UBS, Zomato-owned Blinkit leads the quick commerce sector with a 40-45% market share as of July. Instamart holds a 20-25% market share, followed by Zepto and BigBasket with 15-20% and 10-15% shares, respectively.
Amazon’s quick commerce plans also coincide with the exit of Manish Tiwary, country manager for Amazon India, who stepped down after serving eight years with the company. Tiwary will remain with Amazon until October, and he will be replaced by Amit Agarwal, vice president of India and emerging markets.
