Amazon has set a target of reaching $20 billion in exports by 2025. On an average this translates to $2 billion in exports every year since 2015. This is the year when the company started working with MSMEs to have Indian goods shipped to Amazon customers in other countries. But the company only crossed $2 billion in cumulative exports (and not yearly exports) in 2020, which means that until that year it was facilitating an average of $400 million in yearly exports, and will now have to clock over $5 billion a year to hit this goal. “Exporters on the [Amazon Global Selling] program are on track to surpass the $5 billion milestone in cumulative exports. Importantly, the program took 3 years to enable the first billion dollars in exports, while the last 2 billion have come in just 17 months,” Amazon’s top executive for India, Amit Agrawal, said in the Exports Digest.
