Ashok Leyland, the Indian flagship of the Hinduja Group and the nation’s main business car producer, launched its e-marketplace, Re-AL for Used Industrial Automobiles. {The marketplace} will support clients in exchanging Used Automobiles and upgrading them to new Ashok Leyland vans and buses. By leveraging this digital platform, Ashok Leyland hopes to extend transparency within the in any other case disorganized used car ecosystem.
The e-marketplace will provide clients a spread of options to simply discover autos of their alternative, akin to verified car photos, validated paperwork in addition to analysis experiences. Moreover, with a couple of easy clicks, sellers can listing their autos for liquidation.
Commenting on this new digital initiative, Mr. Shenu Agarwal, MD & CEO, of Ashok Leyland, stated, “The Used Industrial Automobile trade is ripe for disruption. Leveraging our digital platforms, there are a lot of alternatives for us to offer customer-centric options. This Used Automobile e-marketplace answer marks a big milestone in our digital transformation journey, and this can assist us add important worth within the buyer life cycle.”
Sharing his views on the Used Automobile digital platform, Mr. Sanjeev Kumar, President – MHCV, Ashok Leyland, stated, “The Used Automobile enterprise is a key focus space for us because it permits our clients to liquidate their autos with higher resale worth. We imagine this e-marketplace will assist in enhancing the general buyer expertise in exchanging their previous autos for model new Ashok Leyland vans and buses by bringing a stage of ease, and transparency into the method and thereby constructing belief.”
With its deep trade experience, robust partnerships, and customer-centric strategy, Ashok Leyland is well-positioned within the digital transformation of the business car trade. The e-marketplace is a testimony to its dedication to innovation, excellence, and buyer success.
