Vineeta Singh-led beauty brand SUGAR Cosmetics cements its partnership with Delhivery for an expanded logistics mandate.
Delhivery, India’s largest integrated logistics service provider announced a strategic partnership with SUGAR Cosmetics, a leading home-grown beauty brand, to spearhead its pan-India B2B logistic operations. This partnership signifies the growing importance of B2B logistics for beauty brands like SUGAR Cosmetics. Delhivery’s extensive networks, technology-driven solutions, and express part truck load (PTL) services will ensure faster delivery of B2B consignments, allowing SUGAR Cosmetics to better serve their retail partners and expand their reach across the country. With Delhivery’s nationwide network covering over 18,600 pin codes and over 2.7 billion shipments since inception, this partnership is poised to streamline SUGAR Cosmetics’ supply chain and expedite B2B deliveries across the country and will give Sugar Cosmetics a competitive edge in the market. The logistics company has been a long-standing partner for the brand’s D2C express parcel shipping.
Commenting on the partnership, Amartya Guha, Vice President, Supply Chain at SUGAR Cosmetics says, “SUGAR Cosmetics is on a high growth trajectory and needs a logistics partner that comprehends the demands of the digital native generation. Delhivery’s superior express part truckload (PTL) delivers B2B consignments at e-commerce speed, and its intuitive client dashboard, Delhivery One, provides end-to-end visibility of consignments being shipped across India, giving us the competitive edge.”
Launched in 2015, SUGAR Cosmetics was founded by Vineeta Singh and Kaushik Mukherjee and has scaled rapidly to become India’s third-largest colour cosmetics brand. The company, which began as a D2C e-commerce brand before pivoting to an omnichannel model, ships significant B2B volumes, making this segment a priority for the startup. In addition to its robust online presence, the brand operates over 45,000+ retail touchpoints across more than 550+ cities in India.
Varun Bakshi, Head of Delhivery’s Express Part Truckload business, says, “Our unique mesh network design, integrated linehaul for both B2B and B2C, automated sorters, and quick turn-around of tractor trailers give us a significant competitive advantage. Brands like SUGAR Cosmetics, which have an omnichannel strategy, heavily benefit from our express PTL service for quick stock replenishment and availability to fuel their retail expansion across India.”
Delhivery provides a wide range of logistics services, such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services. Delhivery’s express part truckload (PTL) service promises B2B deliveries at e-commerce speeds, along with end-to-end visibility through their client dashboard, Delhivery One. As of today, Delhivery works with over 30,000 customers, including large & small e-commerce participants, SMEs, and other enterprises & brands. Recently, the company has announced the launching of an AI-led Return to Origin (RTO) predictor which has already benefited thousands of D2C and E-commerce brands by reducing their RTO shipments with better conversions.
