The WLP looks to provide a loyalty programme to freight forwarders, traders and business owners to draw the maximum possible benefits from their trading operations.
“Business owners have the ability to go back and move a freight through multiple ports, through countries and then get through and accelerate the flow of goods to ports, airports, inland ports and finally seaports,” explained Mike Bhaskaran, COO – Logistics and Technology, DP World.
Bhaskaran said there are multiple benefits to the programme, from financing to documentation and the ability to trade data quickly between entities.
“The reason why we are doing that is we want a lot of the freight from the Far East to go through Dubai and then reach new market in Africa and Latin America,” Bhaskaran said, “We have the goal of increasing trade value for Dubai but also for all participating countries.”
Unique to this programme is that Dubai is at the centre. “How do we connect it via Dubai, that is the permanent thing,” Bhaskaran said.
With Dubai at the focal point of this logistics chain, Bhaskaran said the WLP they can look for and create alternative routes for goods to be moved when the supply chain gets congested.
Source : Port Technology
