August 18, 2020: As getting out and buying everything from your daily groceries to your next outfit has become riskier, eCommerce is booming through the pandemic. eCommerce players in India like Flipkart and Amazon are also making the most of the situation. “Over the past 25 years of internet and digitization of India, metros, and cities have always been the sole beneficiaries of growing connectivity and infrastructure. The proof of progress, though, is in inclusive growth,” said a Flipkart spokesperson. “If a consumer from Mumbai or Pune can conveniently shop online, so must customers in Patna or Kohima enjoy an empowering experience,” Flipkart adds.
For the first time, people from Tier 2 and Tier 3 are taking a positive approach towards online shopping and similar digital alternatives. When India went into a proactive nationwide lockdown to fight the pandemic, our lives changed. As people focused on social distancing, e-commerce became the preferred mode of shopping because of robust supply support chain SOPs and that has been reflected in the way consumers across the country, not just the metros shopped. In the recently concluded sale event, we saw tier 2 and 3 cities feature among the top-selling cities, reported Flipkart.
“Reflecting the trend of investing in devices for both education and work, we saw healthy growth in mobiles and premium smartphone segments. Proportionately there was an increase in Flipkart warranty and Complete Mobile Protection segment of value-added services,” the brand added.
What remains to be seen is if eCommerce websites can maintain the momentum they have gained with Tier 2 and Tier 3 regions.
Source: BGR.in
