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Extraordinary growth accompanied by service level challenges

In this exclusive interview with Maritime Gateway, Prahlad Tanwar, Partner and Global Head of Logistics & Postal Services at KPMG India, shares his insights into the transformational changes expected in 2025.
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As we look ahead to 2025 and beyond, what are the key trends shaping the global and Indian logistics landscapes?

First, we are witnessing a rise in regulations at both the sovereign level and on a global scale. These include new policies, trade standards, and laws being introduced by countries, particularly in Europe, where environmental, social, and governance (ESG) standards are leading the way. For instance, Europe is mandating new disclosure standards, which will gradually influence sourcing strategies globally. These regulations are creating a new operating structure in logistics that will bring about more sophisticated solutions in the sector.

Another key trend is the ongoing consolidation across the logistics value chain. Over the past few years, we have seen companies consolidate both within specific operational segments, such as shipping lines or warehousing, and across the entire value chain to offer more comprehensive services. I expect this trend to intensify, with mergers and acquisitions becoming more common. Large players will not only expand operations.

Lastly, the logistics sector will have to grapple with environmental regulations.

The industry is a major contributor to global greenhouse gas emissions, and there is increasing pressure from both regulators and customers to adopt more sustainable practices. While the pace of change may vary by region, this is an area that will continue to see significant transformation.

These changes seem to introduce new challenges. What risks should businesses be prepared for, and how should they navigate these changes?

The logistics industry is coming out of a period of extraordinary growth, largely driven by external disruptions. This growth, while impressive, has been accompanied by service-level challenges. Many companies expanded their operations to cope with disruptions, but they were not always able to maintain the ideal service levels.

As we move into 2025, businesses will face several challenges. One of the key risks is the potential for economic headwinds. All indicators suggest that 2025 will be a more challenging year economically, especially in Europe, the U.S., and China. Many companies in the logistics sector have enhanced their capacities and developed new products and services, but if the anticipated demand does not materialize, there will be a significant slowdown in business.

A second challenge lies in adjusting to a post-disruption environment. Over the past few years, the logistics sector has been focused on reacting to external events.

Now, as conditions stabilize, companies will need to refocus on the fundamentals—cost efficiency, service excellence, and operational stability. This transition back to “normalcy” will require careful adjustments, especially for companies that have heavily invested in restructuring.

Thirdly, with the wave of consolidation across the sector, integration will be a major hurdle. Larger companies merging or acquiring smaller players will face operational challenges as they integrate new businesses, systems, and cultures. This process will be particularly challenging for companies looking to maintain service quality during the transition.

Finally, access to capital will become increasingly important. Smaller players, in particular, may struggle to secure the funding needed to compete with the larger, more capitalized companies. In 2025, businesses will need to carefully navigate a tighter capital environment to sustain their growth and adapt to the changing landscape.

Where do you see growth potential in the logistics sector? Which areas should companies focus on to drive growth?

The first area is the adoption of digital platforms. Traditionally, expanding a logistics business into new geographies meant setting up physical offices and infrastructure. However, with digital technologies, companies can now expand without the need for a physical presence. Companies that can leverage digital tools effectively to access more customers and streamline operations will have a significant advantage.

Another growth area is technology itself. Historically, many logistics companies developed their own technology solutions, which were time-consuming and resource-intensive.

Today, there are many third-party technology platforms available that can help logistics companies enhance their operations. The key will be selecting the right technologies and integrating them effectively into the business.

Additionally, companies should focus on emerging industries. For example, the automotive sector is transitioning from internal combustion engines (ICEs) to electric vehicles (EVs), creating new supply chain demands. Similarly, the rise of e-commerce and shifts in consumer behavior are opening up new logistics opportunities. Companies that can adapt their operations to serve these emerging industries—whether it’s EV manufacturing or e-commerce fulfillment—will be well-positioned for growth.

How do you see the regulatory changes in India impacting the logistics sector, and what are the challenges of keeping up with such rapid developments?

The pace at which the Indian government has introduced regulatory changes in the logistics sector is unprecedented. In the past, the private sector often had to take the lead with minimal government support.

However, in the last decade, the government has significantly ramped up its involvement, introducing policies that aim to formalize and streamline the logistics sector.

One of the major initiatives has been the focus on reducing logistics costs and improving efficiency, which is critical for India to become a global export hub. These policies, such as the development of multi-modal logistics parks (MMLPs), green ports, and hydrogen hubs, will significantly improve the infrastructure and environmental footprint of logistics operations in India.

That said, the pace of these reforms has been both a strength and a challenge. While the government is driving transformative change, the private sector has had difficulty keeping up with the rapid pace of policy introductions. In some cases, we’ve seen multiple agencies introduce similar policies without sufficient coordination, which can lead to confusion and delays.

However, the long-term outlook is positive. Once these policies stabilize, we expect to see a surge in private sector participation, particularly as the government continues to create larger opportunities through brownfield projects and long-term investments in infrastructure. By 2025, I anticipate that we will see a much more structured and coordinated approach to logistics in India, which will be beneficial for both domestic and international businesses.

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