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TCI’s Safe Safar Puts Road Safety in the Spotlight During Road Safety Month

Reached 1 million individuals across India with the goal of increasing road safety awareness and elevating the standing of drivers throughout the transport and logistics industries
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In the heartlands of India, where roads tell stories of adventure and caution, TCI Group, India’s leading integrated supply chain and logistics solution provider, proudly declares the successful culmination of its TCI Safe Safar Road Safety Month celebration, spanning from January 15th to February 14th, 2024. This extensive initiative, held across numerous locations nationwide, was dedicated to instilling awareness about road safety, with a special emphasis on High Accident Zones on National Highways.

“Safar ko banao surakshit, har mod pe rakho vishwas!” – A Journey of Spreading Awareness

Aligned with the Ministry of Road Transport and Highways (MORTH) report, TCI Safe Safar embarked on a mission to safeguard two high-risk corridors of India’s national highways:

Bangalore to Chennai (through Bangalore Chennai Highway) & Chennai to Salem (through NH32) covered key locations such as Hosur, Krishnagiri, Vellore, Kanchipuram, Sriperambadur, Madhvaram / Ennore Port in Chennai, Dabaspet and Doddballapur in Bangalore.

Greater Noida to Agra (through Yamuna Expressway) & Agra to Lucknow (Through Agra Lucknow Expressway) covered Noida, Faridabad, Rudrapur, Pantnagar, Bazpur, Badaun, Khatima, Kanpur,Lucknow, Ayodhya, Pryagraj, Varanasi.

Nukkad Natak: The Tale of Safeguarding

Central to TCI Group’s flagship health and safety program, TCI Safe Safar, aims to address key aspects of road safety, including making roads safer, preventing accidents, and enhancing the status of drivers in the industry. A pivotal component of this initiative is the Nukkad Natak (street play), which is done in specially designed trucks.

During the national road safety month, over 50 events were organized, with more than 7,000 drivers participating and taking the pledge. Thus far, we have captured over a million smiles in TCI Safe Safar’s five year long journey.

Unlike conventional cautionary tales, TCI Safe Safar positions drivers as the heroes of this narrative, empowering them to lead the charge towards safer roads.

Join the Journey – “Chalo saath milkar, suraksha ka vaada karein, aur ek surakshit kal ke sapne sajayein!” “Ghar jaana hai na? Dhyaan Do, Jaan Nahi!”

TCI Safe Safar by Transport Corporation of India Ltd. (TCI Group) remains committed to spreading awareness on road safety, emphasizing a collaborative approach towards creating safer roads for all.

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